Monday, 2 November 2015

UNICEF Claims ad Blockers May Be Blocking 'Children's Rights'

"Children's voices are already blocked in the real world, we thought that they shouldn't be blocked online too," said Edelman Deportivo CEO Mattias Ronge, whose agency partnered with the organization to run the ads.

Not only did that audience that said no to all ads click on it, but they did so at a frequency much higher than a regular audience," Ronge said..
Publishers aren't the only ones that stand to lose from the surging popularity of ad blockers. Nonprofits that rely on ads to publicize their causes are also worried the software could weaken their fundraising and outreach drives.

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